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FOUNDING MEMBER locked for a year 

Pricing by feelings? Cute. 
Let COSTLI do the math instead.

Whether you make custom cakes, cupcakes or bread, Costli prices every single item from YOUR TRUE COSTS — and updates everything the second an ingredient goes up. No spreadsheets, no guessing, and no $200/month complicated software you'll never use.

Sign up in minutes
$19/month — or $159/year
Cancel anytime
Export your data whenever you want
Built by a bakery owner, not a boardroom exec
We dare you to find a better bakery tool
★★★★★

“I've been waiting for something like this for years.”

C
Cassandra G.
Bakery Owner
★★★★★

“The recipe costing alone is worth everything.”

M
Maria U.
Home Baker Turned Storefront
★★★★★

“Nothing else does what this does.”

K
Kathleen F.
Bakery Owner
★★★★★

“OMG this is so cool I wanna cry! Thank you for building this.”

H
Henry H.
Bakery Owner
★★★★★

“I've been waiting for something like this for years.”

C
Cassandra G.
Bakery Owner
★★★★★

“The recipe costing alone is worth everything.”

M
Maria U.
Home Baker Turned Storefront
★★★★★

“Nothing else does what this does.”

K
Kathleen F.
Bakery Owner
★★★★★

“OMG this is so cool I wanna cry! Thank you for building this.”

H
Henry H.
Bakery Owner
★★★★★

“I've been waiting for something like this for years.”

C
Cassandra G.
Bakery Owner
★★★★★

“The recipe costing alone is worth everything.”

M
Maria U.
Home Baker Turned Storefront
★★★★★

“Nothing else does what this does.”

K
Kathleen F.
Bakery Owner
★★★★★

“OMG this is so cool I wanna cry! Thank you for building this.”

H
Henry H.
Bakery Owner
★★★★★

“I've been waiting for something like this for years.”

C
Cassandra G.
Bakery Owner
★★★★★

“The recipe costing alone is worth everything.”

M
Maria U.
Home Baker Turned Storefront
★★★★★

“Nothing else does what this does.”

K
Kathleen F.
Bakery Owner
★★★★★

“OMG this is so cool I wanna cry! Thank you for building this.”

H
Henry H.
Bakery Owner

Your best-selling product might be LOSING you money.
Costli shows you which products actually pay you — in real time, down to the penny.

Record-breaking sales months, but an empty bank account. Somewhere between the invoice and the bank transfer, your profit is leaking — and nothing you own is built to show you where.

Your POS is blind to COST

Square, Toast and Shopify report revenue beautifully. But they have no idea what the butter, the box or your labor actually cost you.

Your spreadsheet doesn't know butter went up 14%

One price increase and every formula in that spreadsheet is wrong. You keep selling your best-sellers at a loss and call it a good week.

You buy by the gallon, but use by the teaspoon

Nothing you own converts a gallon of vanilla into 1/2 teaspoon in the batter. So you guess, under-order, and drive to the store at 9pm.

Your accountant is an expensive thermostat 

QuickBooks tells you in April why March hurt. But you don't need a report on the money you already lost — you need to protect today's profit.

Your recipes live in a binder that can't do math

Your memory + 112 sticky-notes can't perfectly scale a 150-cookie recipe, can't track a price change, and can't train the employee you just hired.

Delivery apps + WHOLESALE are eating your profits

A 30% discount or commission to Door Dash on a 25% margin item isn't a sale — it's a donation. Almost nobody prices per channel. THAT's where your money goes.

THE COST OF ONE WRONG PRICE

Underpricing by $3 doesn't cost you $3.

Move the sliders. This is what a single mispriced item quietly takes out of your account each year.

Units of that item you sell each week40
How much you're under by, per unit$3.00
MONEY YOU'RE MISSING OUT ON EACH YEAR
$6,240
$520 a month — on one item
Costli costs $159 a year. It pays for itself the first time it catches one underpriced cupcake — and most owners have a dozen.
Choose annual access →
THREE STEPS. NOT A SEMESTER. HERE'S HOW IT WORKS:

Load your ingredients once. Costli does the kitchen math forever.

STEP 01

Tell it what you buy

A 50 lb bag, a case of 24 jars, a 300 ft roll of parchment. Costli learns your purchase sizes — including density, so a gallon of vanilla converts to 1/4 teaspoon in your recipe. No more guessing.

STEP 02

Build recipes the way you actually bake

Ounces, grams, cups, each. Add 6 ounces of a caramel recipe inside a buttercream, then use it as a cake filling. Everything you make carries its true cost automatically. No estimates, no guesses.

STEP 03

Set the profit margin YOU want to earn

Costli shows you the price that gets you there — in-store, on your website, wholesale and on DoorDash. In Costli, YOUR PROFIT is priced in instead of pretended.

The price of eggs went up? No problem — every recipe, product, bundle and cake quote you own recalculates itself. That's the part nothing else does.
Try it on your 3 best-sellers →
ONE SCREEN, EVERY ANSWER

You'll know your most profitable product before you finish your coffee.

Products ranked by real profit, not popularity. Channel breakdown that shows what delivery apps are actually keeping. A health score across financial, customer and marketing — so "how am I doing?" has an answer.

Read-only Square, Toast & Shopify sync — SKU-level, no double entry
Smart shopping lists in purchase units, so you order cases, not ounces
Role-based access: managers see production, staff see SOPs, margins stay yours
Costli products by profit and channel breakdown
COMING SOON

Meet Ellie — the operations manager you can't afford yet.

Ellie sits inside your own numbers and answers the questions you'd otherwise text a friend at 11pm. Ask her plainly, get a straight answer.

"How many grams of batter do I need for a 6-inch round?"
"What's my most profitable product this month?"
"Your matcha latte margin dropped 6 points — butter and matcha both moved. Raise it $0.75 or buy matcha in bulk and you're back where you were."

Founding members get Ellie the day she ships — included, no upsell.

THE PART EVERY OTHER TOOL SKIPS

Stop losing money on the cakes you're proudest of.

Custom work is where underpricing hides. The quote builder counts every gram of batter, every sheet of fondant, every minute of hand-piping — and gives you a number you can send without flinching.

Ingredients (real cost, live)$38.20
Labor · 4.5 hrs decorating$112.50
Packaging, board, delivery$21.40
Overhead allocation$18.90
Quote at 55% margin$424

You were going to charge $275. That's the whole pitch.

"I raised my prices the same week — and nobody blinked."

What beta testers said after the first month.

"Costli calculated in ten minutes what I'd been doing on paper for years — down to the penny. My signature cake was $40 underpriced. Forty dollars!"

Maya Thompson
Velvet Crumb Cakes · custom cake studio

"10/10 don't recommend finding out your most popular cookie is your LEAST profitable one. I'd been DONATING these cookies for years! NO MORE!"

Sofia Martinez
Golden Whisk Bakes · cottage bakery

"The unit conversions alone! I threw away all my chicken-scratch, post-its because now Costli formats my recipes for me!"

Avery Chen
Juniper & Grain Bakehouse · wholesale bakery

Costli pays for itself the first time it catches one underpriced cake.

"I raised my prices the same week and not one customer blinked. Turns out I'd been the only one who thought I was expensive."

Olivia Brooks
Sunday Sugar Bakery · home bakery

"The CONFIDENCE I have now to provide a quote!... I finally quoted a wedding cake without impostor syndrome. The price is the price. Period."

Nia Williams
Ever After Cake Co. · wedding cakes
WHAT COSTLI FINDS
$1.97
Average underpricing found on a single cupcake
27 recipes
Re-costed automatically when one ingredient price changes
30 seconds
To cost your first recipe — no calculator required
1 digital pantry
Connecting your ingredients, supplies, recipes, products, cakes and shopping lists
3 pricing gaps
Labor, packaging and overhead — the costs most often left out of your prices
Every penny accounted for across your entire business
100% your numbers
No generic industry guesses. No asking Susan in a Facebook group. 😂
$1.97
Average underpricing found on a single cupcake
27 recipes
Re-costed automatically when one ingredient price changes
30 seconds
To cost your first recipe — no calculator required
1 digital pantry
Connecting your ingredients, supplies, recipes, products, cakes and shopping lists
3 pricing gaps
Labor, packaging and overhead — the costs most often left out of your prices
Every penny accounted for across your entire business
100% your numbers
No generic industry guesses. No asking Susan in a Facebook group. 😂

The cheap tools can't do the math you need. The serious tools were built for restaurants.

Here's the honest layout of the current available options — including where Costli is heading...

Costli
Cake costing apps
Order managers
Restaurant platforms
Real ingredient costing with density conversion
partial
One price change updates every recipe automatically
top tier only
Per-channel pricing for delivery commissions
partial
Custom cake quoting with labor
partial
partial
Guidance on what to actually do about a bad margin
COMING SOON
Built for a baking business, not a 60-location group
Typical price
$19/mo
or $159/year
$2–9/mo
$10–36/mo
$99–249/mo
Janelle Copeland, founder of Costli
JANELLE COPELAND · FOUNDER 2× FOOD NETWORK CHAMPION
WHY THIS EXISTS

Costli wasn't built by a software company that noticed bakers exist.

It was built by a 2x Food Network champion, founder of The Cake Mamas, the award-winning LA bakery — 17+ years in this industry, and the person who bootstrapped a home bakery from $0 to $120,000 in a year on nothing but a kitchen, a calculator and a refusal to guess.

The math that made that possible lived in over a dozen different spreadsheets so complicated it took her a decade to perfect. The only problem: every time a supplier changed a price, HOURS of manual recalculating! Costli is all those spreadsheets, finally engineered properly — built specifically to help you follow every single penny!

“I've been in this industry for years. I know firsthand how hard bakers work — and how easy it is to look successful while quietly losing money. Costli exists because bakers deserve to understand their numbers, price confidently, focus on PROFIT and keep more of the money they work so hard to earn.”

— Janelle Copeland, Founder
Read Janelle's bakery story →

Less than one underpriced cake a month.

Founding member pricing — locked for your first year. Choose monthly flexibility or save 30% with annual billing.

Monthly
$19/month

Complete Costli access, billed monthly. Cancel future renewals anytime from Costli Billing.

Sign Up for $19/month
✓ Unlimited recipes, products and ingredients
✓ Price change cascade across everything
✓ Cake & custom order quoting
✓ Dual-unit pantry and smart shopping lists
✓ Square, Toast & Shopify sync
First yearSAVE 30%
$159$228

Everything in monthly, paid once. Works out to $13.25 a month — save 30% for a full year.

Sign Up for $159/year
✓ Everything in Monthly
✓ locked for a year
✓ Ellie included the day she launches
✓ Your data exports anytime, forever

No commission on your sales. No premium tier that gatekeeps basic features. No bait-and-switch. You keep what you earn — apparently that's revolutionary.

A little help, right when you need it

Start with one product.
We’ll walk you through it.

From the price on your receipt to the price on your menu. Follow the Pantry → Recipes → Products guides, with real examples and checks along the way.

Read the getting started guides →

Got a question?

Ask about Costli, get account or billing help, or tell us about an issue. You don’t need to sign in.

Contact us →

The things you're about to ask

I'm not a numbers person. Is this going to be over my head?
If you can follow a recipe you can use Costli. You enter what you buy and what goes into each thing you make — that's it. The math happens underneath. Most owners cost their first three recipes in about ten minutes.

Most owners hope there's profit
at the end of the month.

Costli owners engineer it from the start.

Start with annual access →
$19/month or $159/year · annual saves 30% · recurring subscription · cancel anytime · export your data whenever you like